Kentucky Derby Museum Logo

Privacy Policy


What information do we collect?

When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number or credit card information. You may, however, visit our site anonymously.

Like most websites, we use cookies to enhance your experience, gather general visitor information, and track visits to our website.

What do we use your information for?

The information we collect from you may be used in one of the following ways: To personalize your experience, to improve our website, to improve customer service or to process transactions.

The email address you provide for order processing will be added to our mailing list, which is used for company news, updates, related product or service information, etc.

If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or access your personal information.

We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

After a transaction, your private information (credit cards, financials, etc.) will not be kept on file for more than 60 days.

What are cookies and do we use them?

Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart and to understand and save your preferences for future visits.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn off your cookies, some of our services may not function properly. You can, however, still place orders via the telephone or by emailing us. To do so, please use the information listed at the bottom of this policy.

Do we disclose information to outside parties?

This webiste is operated by the Kentucky Derby Museum and TAM Intelliware. These two companies do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. No email, mobile or phone information will be shared with third parties/affiliates for marketing/promotional purposes. We may release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property or safety.

Third party links

Occasionally, at our discretion, we may include or offer third party links on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

California Online Privacy Protection Act Compliance

Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

Children's Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA, we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our web site privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes to this page, and/or update the Privacy Policy modification date below.

This policy was last modified on 08-18-2016.

Contact Us

If there are any questions or comments regarding this policy, you may contact us using the information below.

Kentucky Derby Museum
704 Central Ave
Louisville, KY 40208
(502) 637-1111